Evaluation ;

A2 MEDIA EVALUATION on Prezi

My Finished Products :

Movie Poster                        

Movie Magazine

Movie Trailer

Theory Of Representation :

Mediation -> Everything in the media has been mediated, it is only someones construction of reality, not the truth.

This is reflected through the filming process in 3 key stages :

1. Selection : Series of events or film.
2. Organisation : Arangment of shots (Editting)
3. Focusing : Concentrating on one aspect of the material.

This can also be reflected through 3 key areas in which the media is mediated :

The Reflective View  is trying to re-create a replica of a meaning, or, a reflection of reality.

The Intentional View is the view in which the news or media chooses to convey.

The Constructionist View is the view which takes into account audience response to a representation.

Richard Dyer's Star Theory :

Richard Dyer's star theory argues that irrespective of the medium, stars have something in common.

According to Dyer :

1. A star is an image that has been constructed out of a range of materials, not a real person.
2. A star is a commoditie produced and consumed on the strength of their meanings.
3. Stars depend upon a range of subsidory media to be marketed to their target audiences.

Fundamentally, the star image is incoherrent, that is incompelete and 'open'. Dyer states that this is because it is based on two key paradoxes :

1. The star must be simultaneously ordinary and extraordinary for the consumer.
2. The star must be somebody the consumers can aspire to be like.

According to Dyer the star must be simultaneously present and absent for the consumer and the consumer forever attempts to complete the story.

In conclusion i believe that this theory holds truth in only certain aspects of the media, however in others it is sometimes difficult to link the star to each and every one of Dyer's proposed factors, although most stars do convey a strong sense of Hegemony.

Idents In Movie Trailers

Idents are the animated logo of the production company, commonly featured at the start or end of trailers. The ident will usually represent the genre of the movie it is played before, adapting the Mise En Scene or colour scheme of the movie. Below are some examples of Idents from different Genres :

This Lionsgate Ident is usually featured before a Horror Movie, this is evident with the dark and black colour scheme often featured in the Horror genre, along with the red smoke which is representative of what appears to be Hell Fire. The creaking door which un masks the logo and the eerie soundtrack itself also provide further indication that this ident is suited to the horror genre.

The pixar ident is displayed before Disney Pixar films and suits this genre well. It has a bright colour scheme which immediatley indicates a happy/light-hearted family movie.  This assumption is then backed up by the playful pixar lamp with an amusing sound track and sound effects, the ident perfectly opens up a family movie.

The studio canal ident is an ident typical of the horror genre although it does feature in other genres also.  The eerie soundtrack immediatley indicates that this ident belongs to the Horror Genre, the loud dynamics that build untill the logo is un masked provides an un-nerving jump to the audience.  The black and white colour of the Ident font also confirms the Genre it is proceeding.

The icon ident is typical of Action Movies and period drama movies, usually set in Roman/Medivel times.  The action genre is immediatley reflected through the lightening strike at the start of the ident, then the period drama theme is addressed with the trojan looking eye with cracks to show age, it is then zoomed out to show the full movie ident in silence...the perfect opening for any drama/action movie.

The Dark castle ident is clearly suited to the horror genre as it opens with the face of a demon and clasps with a soundtrack of thunder and lightening to reveal a Gothic castle surrounded by smoke, creating the perfect mise en scene for any horror movie. 

In conclusion, for my movie trailer i would use the Dark Castle ident as it has an un-nerving sound track and colour scheme which would be perfectly suited to my chosen genre.

Movie Font/Logo Analysis :

Shown above is the signature font/logo for my movie which will be included on all my media products (Trailer/Poster and Magazine cover).  The font features a torn texture which is representative to the genre of the movie, the torn edges of the text resembles un-easiness or something supernatural, it can in fact be moderatley associated with tearing flesh.  The colour scheme of the font (Red and White) is typical of the horror genre and so perfectly conveys what genre the movie is, however it also adds emphasis to the torn lettering, the red lettering representing blood on the contrasting white lettering which represents the flesh.  The cross between the "O" of home clearly illustrates the gothic nature of the movie genre and is commonly featured in "Exorcism/Demon" movies, communicating to the viewer that this movie will explore the dark side of catholoism and include a Demon theme throughout.

Movie Poster Mock Up :

Above is the mock up for the "My Last Home" movie poster.  The tag line "Move In, Settle Down, Never Leave" will be displayed at the top of the poster, this will be the first thing the audience of the poster will notice and immediatley establish the genre and therefore draw the viewer in, wanting to know more. The font will be the same as the main movie title, featuring red and white colouring.  The background of the poster will be black as this colour is associated with my chosen horror genre and will attract fans of that genre. The main image will take up most of the poster and will be positioned in the centre, this will give the image the main location according to the "Rule of thirds" and therefore attract the viewer to read the release date which will be positioned below.  Reviews of the movie will be displayed in a smaller font above the title to show the viewer that it is going to be a movie worth seeing, i will give emphasis to the stars, ensuring they stand out in white.  Below the reviews will be the main title which will feature a cross through the "O" in "HOME" to again create synergy with the conventions of the horror/demon genre.  Below this will be the release date in clear, bold font so the viewer will know exactly when to see the movie and be enticed to do so. Finally, to give a professional look, at the very bottom will be the cast and production block along with production logo and website address, theese features are commony seen on most professional movie posters and so are included to ensure my poster looks professional.  In conclusion i believe my poster design will ensure that the poster looks as captivating and professional as possible.