Saturday, 12 November 2011

Idents In Movie Trailers

Idents are the animated logo of the production company, commonly featured at the start or end of trailers. The ident will usually represent the genre of the movie it is played before, adapting the Mise En Scene or colour scheme of the movie. Below are some examples of Idents from different Genres :

This Lionsgate Ident is usually featured before a Horror Movie, this is evident with the dark and black colour scheme often featured in the Horror genre, along with the red smoke which is representative of what appears to be Hell Fire. The creaking door which un masks the logo and the eerie soundtrack itself also provide further indication that this ident is suited to the horror genre.

The pixar ident is displayed before Disney Pixar films and suits this genre well. It has a bright colour scheme which immediatley indicates a happy/light-hearted family movie.  This assumption is then backed up by the playful pixar lamp with an amusing sound track and sound effects, the ident perfectly opens up a family movie.

The studio canal ident is an ident typical of the horror genre although it does feature in other genres also.  The eerie soundtrack immediatley indicates that this ident belongs to the Horror Genre, the loud dynamics that build untill the logo is un masked provides an un-nerving jump to the audience.  The black and white colour of the Ident font also confirms the Genre it is proceeding.

The icon ident is typical of Action Movies and period drama movies, usually set in Roman/Medivel times.  The action genre is immediatley reflected through the lightening strike at the start of the ident, then the period drama theme is addressed with the trojan looking eye with cracks to show age, it is then zoomed out to show the full movie ident in silence...the perfect opening for any drama/action movie.

The Dark castle ident is clearly suited to the horror genre as it opens with the face of a demon and clasps with a soundtrack of thunder and lightening to reveal a Gothic castle surrounded by smoke, creating the perfect mise en scene for any horror movie. 

In conclusion, for my movie trailer i would use the Dark Castle ident as it has an un-nerving sound track and colour scheme which would be perfectly suited to my chosen genre.

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